E-newsletter Writing

Newsletters, E-newsletters, Blogs, E-Blasts, etc.

A well-written newsletter or blog can do several things, including:

  • Keep you in the forefront of your customers’ minds.
  • Establish you as an authority in your field.
  • Convey information on trends in your area of expertise that can stimulate more business.
  • Update clients on your activities, new products, sales, promotions, events, and important deadlines.
  • Reinforce a more personal, responsive relationship with clients.

Would you rather send something short + sweet? Send an E-Blast!
[Find out more about E-Blasts]

Why Client Retention is Important

On average, businesses spend 80% of their marketing budget on acquiring new clients. This is a shame, especially when you consider that:

  • Repeat customers spend 30% more than new customers.
  • Referrals among repeat customers are 107% greater than non-customers.
  • It costs six times more to sell something to a prospect than to sell that same thing to a current client.

Three Effective Client Retention Tools:

Electronic Newsletters (E-newsletters)

[sample 1] [sample 2] [sample 3]

Hardcopy Newsletter

Blogs [read more]

Email Distribution Policy
Mixed Media adheres to a strict policy of distributing e-blasts to e-mails that are strictly “opt-in,” meaning the owner of the e-mail address has given express permission to your business to send him or her an e-mail.

How do I collect e-mail addresses from my customers?

The simplest way is to create a sign-up sheet for your customers when they come into your place of business. You can simply use a full-sized clipboard and attached standard letter-sized sheets, but we recommend using a 6×9″clipboard and cutting your sign-up sheets in half lengthwise (to create a 5.5 x 8.5″sheet). This will save you counter/desk space and allow you to have it visible for your customers at all times.

Another way is to create a sign-up form on your website. Tools like Constant Contact generate HTML code to make creating an e-mail sign-form ridiculously easy. (If you run into snags, of course, we’re always available to help you make it happen.)

You should also send a friendly e-mail to your circle of influence — friends, colleagues, supportive family members — to invite them to you e-mailing list. Sit down with a pen and paper and think of everyone you know who might possibly be interested in receiving e-updates from your business. Chances are that before you know it, you’ll have a list of 50 to 100 people, if not more.